Worth Pop-Up Shop

Last week my Twitter and Facebook friends from all over the place had been sharing statuses about the Worth pop-up shop. The shop would be selling products made by Central Saint Martins second year graphic design students. Initially everything in the shop would have a hefty £1 million price tag, but each time a status or tweet was shared their prices would fall. And what an effective idea it was…

In just seventeen days the prices had dropped immensely and by the time the shop opened on Friday, everything in the shop was under £50! The whole concept absolutely blew me away, especially as I had heard it come to life in my kitchen, just weeks before from my housemates, two of the contributing creatives.

Not only has Worth questioned the true meaning of value, it also proved the power of social media. There was even one day when the incredible amount of Facebook activity caused the university servers to crash at CSM uni!

Considering all the hype I thought I ought to pay a visit to the pop-up shop in Spitalfields over the weekend…

Worth Pop Up Shop

The things that the students had produced were equally as impressive as the marketing used.P1030304 P1030303 P1030301 P1030300 P1030305 P1030306There was all sorts, from a beautifying booth to hand-painted silk pocket squares, made by Ben Cain. For me, these really stood out for me and I thought they were pretty cool…

P1030310 “Regaining the lost shine from deceased consumer electronics by creating autopsies on them. Born to die, they are replaced by their advanced successors in the cycle of production.” (By Ryan Kailla)
P1030308 And my picture really does this no justice, but using coding and this screen, Ben, Jordan Gamble, Arjun Harrison-Mann and Rebecca Thomson created the MyCode Installation.


Basically, if you send a tweet with the hashtag #worthpopup your message will be projected onto the screen, and you can do this from anywhere around the world. This video will probably explain a lot better than I can.

P1030319Jordan, Ben, Rebecca and Arjun.

Anyway congratulations guys, the year of hard work has definitely paid off. If these guys are only in their second year, I can’t wait to see what they’ll produce for their final year exhibition next summer!


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